Best iTunes Supported Video Format for Playing in iTunes

iTunes Video Format

Don’t know what video format iTunes support? This post will list out the best video format  for iTunes and give you some tips on playing iTunes movies on other devices.

Best Video Format for iTunes: MP4, MOV, M4V


MP4 (A digital multimedia format most commonly used to store video and audio, subtitles and still images.) is actually a standard that Apple really pushed with iTunes. So, generally speaking, you can play .mp4 format movie in iTunes. Attention shall be paid .mp4 video has its codec limitations that .mp4 video encoded as 540 kbit/s with H.264 and an approximately 128 kbit/s AAC audio track is regarded as the best video format for iTunes. And, .mp4 video encoded with other codec and sample rate will meet waterloo but nothing in iTunes.


MOV (A filename extension for the QuickTime multimedia file format) uses a proprietary compression algorithm developed by Apple Computer, which is the standard and best video format for QuickTime. It is well-known with its unbeatable high quality so that it’s warmly-received by masses of iTunes users.


M4V (A video container format developed by Apple and is very similar to the MP4 format.) is widely utilized to encode video files, such as TV episodes, movies, and music videos, in iTunes Store. In general, the copyright of M4V files may be protected by using Apple’s FairPlay DRM copy protection.

How to Play iTunes M4V Movies on Other on Apple Products

Apple use the M4V files to encode TV episodes, movies, and music videos in the iTunes Store. The copyright of M4V files may be protected by using Apple’s FairPlay DRM copyright protection. With iTunes M4V Converter, you can easily remove DRM protection and recorder M4V video to MP4 which is compatible on Android tablet, Android phone, Zune, PSP, etc.

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For Windows User, you can get the DRM Media Converter to convert iTunes M4V movies to MP4 or other formats you like.


Zoey Wesson

Zoey Wesson is passionate about providing digital media solutions to people who want to create innovative content via Apple music conversion, online audio recording, etc.